Thursday, April 17, 2008

Yeah, but why would anyone like it?

I have, since my first gig in the PR group for the Austin Symphony, written a gazillion press releases. 

I know what they should include, how they should be structured, what they should look like. I know the new rules (you don't send attachments in e-mails) and the classics (you don't call and bug the reporter, tailor them to the readership, you don't send gimmicky bullshit that clutters up their desks). Some of these I learned by breaking them. 

From the reporter/editor side, I know what information I need—and what's just self-indulgent filler. 

I can crank out a release in my sleep. Which is a bad idea.

The more I do this—and the more improv groups pop up all over town—the tougher it gets to nail down what makes this show newsworthy. Thunderdome made news. It was an event. So how do I turn the revamp of our shows at the Corbin into news? Or at the very least, make it interesting and relevant?

Is it because the show will feature...
  • Some of KC's best high school and college improvisers—or comedians?
  • Thunderdome finalists present the Disaster Flick?
  • The debut of an all-new show format for Liberty?
  • Local performers?
  • Quality work?
  • The only improv North of the River?
And then—in addition to the press release—there's the challenge of boiling it down into a quick blurb that sums it up for calendar listings. How do you make someone want to see a show in two lines—or probably less?

Ack. I am so not going to the Comedy On The Square release out tonight. I'd love any comments on what you think the story is...

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