Monday, December 14, 2009

Spite's homework

Nikki and Megan and I met tonight with a photo art director pal and the photographer who's going to shoot our new stuff. It seemed like a good excuse to get our brand personality work wrapped up—we wanted to be able to talk about who we are and what we needed in promo photos.

So based on the two posts about brand personality, here's what we've got (all of the definitions come from various web dictionaries, the links to which I forgot to copy down for attributions):

SPITE BRAND PERSONALITY

BALLSY
“You play like guys.” (Charley, Loaded Dice)
what it means
— Very tough and courageous, often recklessly or presumptuously so.
— sometimes vulgar : aggressively bold : gutsy, nervy
— Tough and courageous; having balls
what it looks and feels like
— No need to be modest, reserved or ladylike.
— Push boundaries, visually and verbally.

BODACIOUS

"Ted, you and I have witnessed many things, but nothing as bodacious as what just happened." (Bill and Ted’s Excellent Adventure)
“Look at them bodacious set of ta-tas.” (An Officer and a Gentleman)
what it means
— a combination of bold and audacious
— impressive, awesome, brave in action, remarkable, prodigious
— sexy, voluptuous
what it looks and feels like
— Bold choices, on stage and in promotional materials.
— Confidence in who we are and what we do.

MISCHIEVOUS
“I’m going to fuck with you.” (Spite, before shows)
“It’s nothing a few extra prayers on Sunday won’t fix.” (Trish’s Dad, after a show)
what it means
— irresponsibly playful
— maliciously or playfully annoying
— roguishly or slyly teasing, as a glance
— Causing mischief; troublesome, cheeky, badly behaved
what it looks and feels like
— Playful, silly—we never take ourselves too seriously.
— Occasionally a little mean-spirited—OK with making people a little uncomfortable.

TRUE
“You guys talk about your vaginas a lot.” (Teenaged improviser)
“I’m going to need someone to hold my head down…No, from the other side.” (Nikki, at a bratwurst-eating contest)
what it means
— consistent with fact or reality; not false
— Real; genuine.
— Faithful, as to a friend, vow, or cause; loyal.
— Sincerely felt or expressed; unfeigned.
what it looks and feels like
— All of the above qualities are rooted in reality. We’re not smutty for the sake of being smutty—we’re dealing with real life. It’s funny ‘cause it’s true.
— We’re true to who we are—we don’t censor ourselves or pretend to be what we’re not (which is why we haven’t played in heels and mini-skirts again, but used what we learned in our makeovers and made it our own).

The discussion with the photographer went great. We chatted for an hour or so about concepts—studio shots or location, costumes vs. wardrobe, scenarios vs. candid shots. The collaboration was great, and we landed on a direction we feel is a great example of "show, don't tell." With the photos we're shooting for (pun intended) we won't need words to describe some elements of our personality—the pictures will speak for us.

We're not going to say more about our direction yet. But if you follow us on Twitter, you might be able to figure it out.

2 comments:

  1. This comment has been removed by a blog administrator.

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  2. Ameneh: I'm deleting your post because it includes personal contact information. The good news—I've also sent it to the folks at Hallmark in charge of stuff like this. I'm not in the department that does the hiring (or approves requests like yours), so I sent it to Creative Recruiting. Thanks for writing!

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New rule: I'm not approving anonymous comments. If you want to sit at the grownup table, you have to sign your name.

Now c'mon. Pick a fight.